A working language for the Creekstone Health & Wellness brand — foundations, components, and three landing-page directions, ready to pull from.
Three families of color, each tied to place. Paper for the canvas — warm, soft, like cotton stationery. Flamingo for warmth and emotion — the brand's signature note. Shingle for the creek-side calm — sage greens drawn from the surrounding landscape. Citrine appears only as a small accent, sparingly, like sunlight on water.
The base. Most surfaces. Warm cream, never pure white, never gray.
Warmth. Personality. The brand's signature note — used as accent, never as background field.
Calm. Named for Shingle Creek that runs through the 425-acre campus.
Reserved colors for very specific moments. Citrine for premium signage. Twilight for emphasis only.
The system uses three typefaces, each with a clear role. Fraunces carries the brand voice — a soft, variable serif with optical sizing and a beautifully wonky italic. Inter Tight handles body and UI. JetBrains Mono appears as metadata, eyebrows, and date stamps — small notes in the margin.
Nestled on 425 acres along Shingle Creek, Creekstone is a skilled nursing and rehabilitation community designed around the people we serve — and the families who love them. Opening soon in Kissimmee, Florida.
A 161-bed skilled nursing facility in Osceola County, certified by Medicare and Medicaid since 1985. Reopening as Creekstone in 2026.
— A view from the south porch, looking toward the creek at golden hour. The campus has its own quiet.
Used in pillar grids. Image at top, prose below, hover lift.
Open communication, flexible visiting, partnership in every care decision.
Each concept uses the same color and type tokens — but arranges them with a different point of view. Pick the one that feels right, or take a swing through each of them and tell us which moments land.
Feels like a tasteful print magazine. Asymmetric layout, blockquote lede, italicized accents, dated like a journal entry. Strong sense of place and voice. Generous whitespace. For families who want to feel like someone *thinks* about this work.
"A skilled nursing community on 425 acres of creek-side Florida — built around the people we serve, and the families who love them."
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Stacked, centered, balanced. Plays on the name itself — "creek" (water, motion) and "stone" (earth, stability). Circular feature visual evokes a moon, a creek pebble, a portal. Calmer than concept one; more meditative. For families who want quiet certainty.
A skilled nursing community on 425 acres of creek-side Florida — built around the people we serve, and the families who love them.
Dark mode. Three-column editorial layout with a navigable index on the left and metadata on the right. Feels like flipping through a curated collection. Premium and confident — closer to a luxury hospitality brand than a typical care facility.
A skilled nursing community on 425 acres along Shingle Creek. Where care is practiced as craft, and the building itself remembers that people once lived here, slowly, before they came to us.
Big, brave, photographic. Full-bleed hero photo of the place. The campus *is* the headline — "425 acres" is the visual hero. Below the fold: a strip of metrics that turns institutional facts (bed count, years of care, etc.) into a confident proof point. For families who want to feel the scale and seriousness of what they're considering.